Sometimes simple words can ignite a flame…
That’s the way I felt some time ago, when I was reading a
piece from the National Organization for Rare Disorders (NORD). The words
were:
There are 30 million Americans living with a rare disease.
It’s a stunning number with extraordinary possibilities.
When NORD encouraged the rare disease community to
participate in this year’s Rare Disease Day
on February 28, PHA decided to jump in. We asked Publications intern, Kristie Link, to design a Facebook/website
banner around:
A Sleeping Giant: 30 Million Living with Rare Disease
Last week we launched it on PHA’s Facebook page. We then began asking our community
to copy the banner onto their Facebook pages and/or websites. We asked our members to do this. We asked the pharmaceutical industry. And, we asked NORD (who we have worked with for many years) to make it available – with the same
request – to the 200 rare disease organizations that are their members. Many of those we have asked are responding,
including NORD, who will be circulating the banner and request this week.
PHA has never been an organization satisfied to howl at the
moon. We know that posting a banner is
not an end. It is just a beginning. We are hoping that a rapid and large response
will demonstrate that the rare disease community is ready to be heard.
We believe that creating a better life for rare disease
patients is no different than any other effort to change the political and
social landscape. It requires a
constituency… a large and well-organized constituency with shared and targeted
goals.
Our limitation has always been our belief that we are
rare. Thanks to NORD, we now know that
we are 10 percent of the U.S. population. Our
potential for positive change is unlimited.
The question now is whether we have the will and ability to
find – and the strategic sense to successfully engage – The Sleeping Giant that is
us.
We invite you to join us in taking the simple first step
today. Copy the banner and post it on
your Facebook page and/or website and ask family and friends to do the same.
Here’s how:
- Go to www.PHAssociation.org/RDDBanner
- Right click on the banner
- Choose “save picture as” or “save image as”
- Save the banner on your computer
- Post it to your Facebook cover, blog or website
Thank you for jumping in and making Rare Disease Day a
wake-up call and a doorway to new possibilities.