Supporting Those Who Chose to PHight Back through PHundraising
This week, I invited
Carl Hicks, PHA’s Executive VP to write about his recent travels across the
U.S. In a four day span, he participated
in three events reaching from the East Coast, through the Midwest and on to the
West Coast. This is the story of a PH
community fighting the good fight each and every day. Thank you all for your part in changing the
history of PH. --Rino
During the week following our most remarkable Conference
(family reunion) ever, I had the opportunity to participate in three additional
amazing events across the country. Conducted by pulmonary hypertension patients, their families,
caregivers, committee members and others from our community, they demonstrated a
degree of commitment and solidarity in our struggle against this disease that
defies description. Nonetheless I would like to share with you just a few
observations on this journey from coast to coast.
In less than 72 hours after returning from
Indianapolis, I found myself on a northbound train for New York City. Exhausted
as I was I knew that our own Chloe Temtchine and her family had to be even more
so following their participation in Conference and her beautiful live
performance of “Be Brave.” (
www.chloetemtchine.com)
Yet, they were about to host an event the
likes of which I had only read about in the society pages of a newspaper. Chloe’s husband Marvin and her parents Jill and Richard wanted to reach an
audience never before reached by PHA in order to create awareness and seek
support for our struggle from the “movers and shakers” of high finance and the
fashion industry in the city.
The stunning venue was atop a rooftop terrace of a luxury
high-rise in Manhattan at sunset and catered by a chef who had lost her mother
to PH.
The guest list of the invitation
only event included folks like Isabelle Donola, a visionary fashion designer,
Sports Illustrated swimsuit model Donna Ferguson, and Shad Azimi, called the
“King of Private Equity” by some. But, the list also included our Gina Parziale
and her Greater New York and Philadelphia Chapter team who, while F. Stokes, noted
spoken word and rap artist took the stage, fanned out to “work” the crowd and
educate all about PHA and make in-person invitations to our upcoming gala.
By the time Chloe herself took the stage to perform the most
stunning rendition yet of “Be Brave,” all had heard of PH and commitments to sponsor
high-dollar tables at the gala were being made. Marvin and Chloe have made the
commitment to raise $500,000 this year alone for the fight against PH. Their
event on that magical New York evening in Manhattan surely put them well on
their way!
Up at 3:30 a.m. the next morning, I was again in motion, this
time to Cleveland, Ohio, to pick up a rental car and drive 72 miles to Girard,
Ohio, where preparation was underway for the
2nd Annual Nicole’sPHriends Golf Tournament.
Nicole is a beautiful young mother of two who was diagnosed with idiopathic pulmonary arterial hypertension (IPAH) “out of
the blue” a little over two years ago. She is also the scrappiest, most feisty
little ball of energy I think I have ever met. She has mobilized (electrified)
her community in her fight against PH, and they turned out in the hundreds with
love and commitment to support her. I was really taken by this group in
northeastern Ohio (my home state) and their dedication.
Nicole was everywhere at once (“I don’t know how to
delegate” she confided), and an army of volunteers prepared for the thirty-six foursomes
scheduled to participate. It was a fun group, with costumes, purple mohawks and
tattoos disparaging PH in ways I cannot print! I learned for the first time that PHA has its own race (sprint) car that
races across Ohio and Pennsylvania in order to spread awareness about the
disease. Painted in large purple letters on the side “PHenomenal Hope” and
“Cure PH,” the car had won the night before in racing at a track in front of
thousands. Interviewing the driver, Jimmy Morris, he was instantly clear about
his role. “Sir, my mission with my racecar is to raise awareness so we can stop
this terrible disease,” he exclaimed. I had no idea this was going on.
The morning dawned beautiful in Ohio for Nicole’s event, and
at the end of the day, Nicole had achieved her goal of breaking last year’s
record, raising $35,000 for the struggle.
The next morning at 4:00 a.m., I was enroute to Orange County
and Betty Lou Wojo’s “
7th Annual Swing 4 The Cure Wojo Golf Classic.” After losing two of her boys and her husband to familial PH Betty Lou vowed to
never give up the fight, and she hasn’t. A long serving member on PHA’s Board of
Trustees, Betty Lou has been a tireless, highly inspirational warrior in our
struggle. She too has mobilized her community and many have attended all seven
outings, always contributing while having fun on the course. In the aggregate
she has raised hundreds of thousands of dollars for the struggle and this year
added significantly to the total by NETTING $50,000.
I don’t play when I attend these events. Spending time
instead with our PHamily, our patients and caregivers in the community is
what I prefer to do. Seeing Ornah Levy, Michelle Figueras, Noelle Holly, Shasi
Sahgal and others is what I seek. Without even knowing it, they nourish and
strengthen me so that I can stand up and do my part.
My part at each of these events
is to stand up and tell the community about what PHA has done and is doing for our PHamily, and it is a part that I relish. Educating all about the value
proposition of this organization that I so love to be a part of is clearly the
best part of my job. Not everyone knows that thanks in part or whole to PHA
that while we only had 100 or so physicians treating PH in 2001 we now have
closer to 10,000. Or, that in some cases these doctors are only seeing one or
two patients a year so there is a serious need for medical education that PHA
delivers through 5 different medical education programs that meet over 60 times
a year in addition to our PHA Online University. Together PHA’s programs served
nearly 112,000 people last year who wanted to further their knowledge about PH.
Publishing our medical journal Advances in Pulmonary Hypertension, to the tune of 40,000 copies
every quarter, furthers that education effort around the world.
We all know our highest mission is finding the
cure for PH, but not everyone knows that PHA funds and administers five separate
research programs to include the world’s only pediatric research fund and that
over $14 million in research commitments have been made since 2001. Until we
find the cure, increasing the quality and length of life is next for us at PHA, and I am so proud to be able to report that even though there were zero (0) FDA approved therapies for PH in 1994, now there are 12 with more on the
horizon.
Patient outcomes are always
better at medical centers that pull together all of the assets needed to combat
this disease. Accordingly, PHA has undertaken a mission at our physicians' requests to certify over 126 PH Care Centers by 2016. Knowing that support
for one another out in our communities leads to better outcomes as well, PHA now
supports over 245 support groups nationwide led by over 300 of the finest
people in our PHamily. Overall, they meet more than 600 times a year.
Ultimately to be as successful as
we must be, we must create greater awareness about PH. Thanks to PHA in the
last month more than 2,100 NYC taxicabs carried PHA’s public service announcements
live on the screens facing the passengers. This led to more than 563,000 plays in
only two weeks and 845,000 impressions. Not stopping there our PSAs have been
supplied to over 4,000 television stations and have been seen on American Idol
among other top-ranked shows. They can also be heard on greater than 9,000
radio stations.
I could go on and on but perhaps
the numbers I am most proud of are these. For the past 11 years straight, our
PHA has been awarded the absolute highest rating possible, 4 Stars by the independent non-profit evaluator, Charity
Navigator. This places PHA in the elite of the elite of nonprofits among less
than 1% of the thousands and thousands of charities evaluated annually. Indeed,
PHighting back through PHundrasing is an activity that I can fully espouse and
it will always get my support. See
www.PHAssociation.org/Fundraise.
Everywhere I carry this message I am greeted by the pride of
our community that is so clearly earned and justified. It is a pride in the
only organization that works directly for each of us affected by this disease,
24/7.
Your Pulmonary
Hypertension Association