Several months after the Conference, Dr. Brundage (then Chair of PHA's Scientific Leadership Council) convened a telephone conference to talk about the possibility.
The group understood the potential value and decided to move forward. Dr. Tapson at Duke was invited to become the first editor and we were off and running. Advances in Pulmonary Hypertension: the Official Journal of the Pulmonary Hypertension Association published it's first issue in 2002. It was a big name for a then small organization.
As it turned out, the risk more than paid off. Advances has published regularly in the ten years since then, reaching over 40,000 cardiologists, pulmonologists and rheumatologists four times each year, providing leadership and education from world recognized experts. The field has grown considerably since Advances began publishing and I'm confident in saying that this journal has played an important role in that growth.